China Packaging Network

The text content of packaging decoration mainly includes the following aspects:

Basic text: Packaging grade, product name, and name of the manufacturer. Usually arranged on the main display surface of the dish, the name of the production enterprise can also be arranged on the side or back. The font of the brand name is generally standardized to help establish the product image. The product name text can be decorated and changed.

Information text: Information text includes product ingredients, capacity, model, specifications, etc. The arrangement is mostly on the side and back of the packaging, and can also be arranged on the front. The design should use printed fonts.

Explanatory text: Explain the product's purpose, usage, maintenance, precautions, etc. The text content should be concise and concise, and the font should be printed. Usually not arranged on the front of the packaging.

Advertising text: This is a promotional text that promotes the characteristics of the content. The content should be honest, concise, vivid, and avoid deceit and instigation. The layout of the text should be varied. However, advertising text is not a necessary part of it.

1、 Packaging font design

Chinese calligraphy fonts have excellent expressive power and reflect different personality traits, making them a vivid language in packaging and decoration design.

The printed font has clear and easily recognizable shapes, making it more commonly used in packaging. The main types of printed Chinese characters used in packaging include Old Song typeface, Blackface, Variety typeface, and Round Blackface. Different printed materials have different styles, which have a good effect on expressing the characteristics of different products.

The most diverse and varied use of decorative fonts in packaging and decoration design. There are various forms of decorative elements, including changes in appearance, strokes, structure, and image. Effective selection should be made for different product contents.

The font selection in packaging design should generally pay attention to the following points:

1. The font style and tone should reflect the attribute characteristics of the content.

2. The font should have good recognition and readability, especially in the use of calligraphy. To avoid confusion among ordinary consumers, adjustments and improvements should be made to make it appealing to the public without losing its artistic appeal.

3. Note that the font style for the same name and content should be consistent.

4. In addition to Chinese characters in packaging design, the use of foreign characters is inevitably involved in the packaging of export goods or the design of packaging characters for domestic and foreign sales. Among them, pulling text is the most involved in packaging. The characteristic of this type of writing is to form words with letters, with 26 letters divided into upper and lower case.

2、 Layout design of packaging text

In addition to font design, the arrangement and processing of packaging text is another important factor in forming the packaging image. Arrangement processing should not only pay attention to the relationship between words, but also pay attention to the relationship between lines and groups. The text arrangement on the packaging is considered as a whole in different directions, positions, and sizes of surfaces. Therefore, in terms of form, it can generate more diverse changes than general book binding and advertising text arrangement.

In addition to paying attention to the adjustment of thickness, font spacing, and area in the arrangement, there should be a clear difference between line spacing and font spacing. A more standardized text arrangement usually has a line spacing of three-quarters of the height of the text. Text relationships with decorative changes can be flexible and varied.

The basic requirement for packaging text layout design is to start from the overall perspective and grasp the key points of layout based on the attributes of the content and the importance of the text itself. The so-called focus does not necessarily refer to a specific part, but can also be a trend or characteristic of arranging the overall image.

In terms of changes in arrangement form, it can be varied without a certain pattern, but it can be divided into the following common types according to Chapter 2: horizontal arrangement form, vertical arrangement form, circular arrangement form, conformal form, stepped form, staggered form, grass arrangement form, concentrated form, corresponding form, repeated form, pictographic form, axial form, etc. In addition to being used alone, various forms can also be combined and used together, and can evolve into more forms of arrangement in actual arrangement.