In nature, bees are attracted to the most vibrant flowers, and the same goes for consumers. Your packaging design does not necessarily need to be neon colored, perhaps it does not meet consumer preferences. The most attractive packaging for consumers is beyond their imagination.

Although there are many other factors that affect the design of a packaging, among all the factors, color is the first thing that consumers directly notice from the shelves, such as cosmetics packaging, food packaging, etc. You need to consider what colors convey to consumers what emotions, and then evaluate packaging design. Most colors can have positive and negative connotations related to them. Here are some common packaging colors and the messages they can convey to consumers.

Red: Red gives people a powerful visual impact. It can use many different tones to specific a product, and it can convey stimulation, power, and excitement. However, it cannot be ignored that red can also give people a sense of aggression, which is also an element that brand owners need to consider.

Blue: Blue is a naturally calming color, especially lighter shades. Strong blues can help consumers better understand what they want and make cautious choices. However, it is worth noting that blue can sometimes be seen as unfriendly.

Green: Green is a balanced color that can give people a refreshing feeling and often remind consumers of the arrival of spring and summer. As a natural color, green can subconsciously make people feel at ease. This color has a great awareness of promoting the environment.

Black: Black is a very complex but charming color. This color is suitable for application in many different industries. But it also gives people a strong sense of oppression.

Pink: Pink represents romance, warmth, and comfort, giving people a soothing feeling. But too many of these colors can make people feel suppressed.

Due to the positive and negative connotations of many colors, it is necessary to pair them with different tones to convey the correct information to consumers.